Pickleball is just getting started in China

## Pickleball’s Rise in China: A New Court for the Sport

Pickleball, the fast-growing sport in the U.S., is experiencing a surge in popularity in China, presenting new opportunities and challenges. Here’s a breakdown of the trend:

• **Explosive Growth:** Online sales of pickleball equipment in China have increased sixfold this year, reaching an average of $1.2 million monthly.
• **Driving Factors:** The rise is fueled by a shift towards active lifestyles, recreational sports, social media influencers, and the resurgence of tennis.
• **Professional Interest:** The Professional Pickleball Association (PPA) held its inaugural “Hong Kong Open” with a large crowd and a waitlist.
• **Infrastructure Development:** Unlike the U.S., pickleball courts in China are often built and operated by businesses for profit.
• **Systemized Approach:** The Chinese Tennis Association oversees the local pickleball tournament system.
• **Accessibility:** Pickleball’s ease of learning is a key appeal for Chinese players.
• **Market Challenges:** Foreign brands face hurdles in navigating the Chinese market, including language barriers and the WeChat ecosystem.
• **Economic Outlook:** Experts predict a pickup in consumer spending on sports and other activities in the coming years.

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