## Netflix’s Bull is Starting to Worry: What’s Going On?

Former NBC Cable President Tom Rogers, once a staunch Netflix bull, is starting to express some concerns about the streaming giant. Here’s a breakdown of his shifting perspective:

• Competition is Heating Up: Rogers points to YouTube as a significant headwind, particularly due to its free content and growing viewership.
• Engagement is Key: Despite positive earnings, Rogers emphasizes that declining viewing time per subscriber is a worrying trend, as it impacts price increases and programming budgets.
• YouTube’s Rise: While Netflix saw the largest monthly viewership increase in June, YouTube still commands a larger share of total TV viewership.
• AI’s Double-Edged Sword: Rogers believes AI will help Netflix with targeted advertising and cost-cutting, but also empower independent content creators on platforms like YouTube, blurring the lines between professional and amateur content.
• Stock Dip: Despite a positive quarterly report, Netflix’s stock has declined since its earnings release, reflecting investor concerns.
• Still the Leader: Rogers still sees Netflix as the most valuable media company, but he’s urging caution, suggesting the company’s dominance may be challenged.

For more details, check out the original article [here](insert_link_here).