## Netflix’s Reign: Is the Streaming Giant Losing Steam?

Former NBC Cable President Tom Rogers, once a staunch Netflix bull, is now expressing some concerns about the streaming giant’s future. While he acknowledges Netflix’s continued success, he points to several factors that could hinder its growth. Here’s a breakdown:

• Slowing Engagement: Rogers notes that while Netflix still has more hit shows than its competitors, the amount of viewing time per subscriber is decreasing.
• YouTube’s Rise: YouTube is gaining significant viewership, accounting for a larger share of total TV viewing time than Netflix. Rogers sees free content on YouTube as a major headwind for Netflix.
• AI’s Double-Edged Sword: Rogers believes AI will impact Netflix. While it can help with targeted advertising and cost-cutting, it also empowers independent content creators, potentially boosting YouTube’s programming quality.
• Stock Dip: Despite a positive quarterly report, Netflix’s stock has declined since its earnings release, indicating investor concern.
• Still the King?: Rogers still believes Netflix is the most valuable media company, but he suggests that its lead is something to monitor closely.

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